Which Ad Network is the best…

This is very normal question as publisher point of view but finding of answer is not so easy, publisher have to cover more perspective before making any opinion so first figure out some points:

1. Which type of publisher you are (Big, medium or small).

2. What kind of traffic your website is getting means who are your audience?

3. From where you are getting maximum traffic?

4. What kind of advertising solution you want like CPC, CPA or CPM?

5. What kind of vertical you are looking means any special vertical or any kind of ads you will show on your site?

6. What kind of payment mode and terms you want?

7. Is network provide color optimization or not?

8. Is network providing your default handling of blank ads on your site?

And many more question…..

So now let’s begin finding your answer…….

As you know every ad network pay using ecpm and publisher cannot expect high ecpm each time from single ad network so normally publisher use different ad network by judging and doing research on ecpm

Normally for big publisher ecpm are low but due to huge traffic they can get good revenue so they have facility and chance to test and implement different ad networks time to time.

But for medium and small publisher has high ecpm but less user so they don’t change multiple ad network so they have to chose an ad network which provides more ads without blank and so either they have to choose any vertical specific ad network or ad network which done not show blanks like google adsence.

Use Ad Price Index of Q4 by PubMatic for more analysis of ecpm http://www.pubmatic.com/adpriceindex/AdPriceIndex_Quarterly_Q4_08.pdf

Now study contextual behavior of website audience like what is age group, Sex, education etc .. question and then choose ad network which show same kind of ads so you will get high CTR means high ecpm

Use Vizi sense Service provided by Komli Media http://www.vizisense.com

Publisher have to figure out geo location of traffic means if publisher gets traffic from USA and he implement a UK base ad network which has very high ecpm then it is useless for him because most of time ad network show you blank ads or irrelevant ads that means you have to select ad network very carefully with GEO location.

You have to also choose advertising solution which fit on your site people like CPM model but CPC is also one of choice.

Vertical is also big deal means suppose you are owner of a gamming portal and you chose an ad network which is on travel vertical then there is good change for loss of revenue so publisher cannot avoid this point .

What kind of payment mode and terms you want? Suppose any ad network will pay when publisher will earn $1000 that means for small publisher have to wait long time and in between publisher don’t have any choice to migrate there ad network.

Choose those ad networks which provides color optimization so if you will get best color optimize ads then CTR will high so ecpm is also high.

Select those ad networks which provide facility to maintain blanks using default so you can publish ads of other ad network in case if primary ad network will show blank ads.

So there are lot of complexity so there are couple of services which are free or take minimum cut of your earnings and will solve all problems you can also try all solutions according to your needs I will suggest a service name http://www.PubMatic.com

PubMatic is a meta ad server that sits between online publishers and online ad networks like Google AdSense, Yahoo Publisher Network and Value Click. PubMatic measure ecpm of all network for your sites and show ads of those ad network which pay you high ecpm so you don’t need to check always ecpm of ad networks and don’t need to change your ad tag multiple times just put pubmatic ad tag.

PubMatic provide default management http://www.pubmatic.com/PubMatic_Defaulting_White_Paper.pdf

Pumatic also provides color optimization for ads and may more feature like geo handling vertical selection etc

I am suggesting you PubMatic not only because I am one of part but 5000 publisher already using this service and getting benefits.

At last all point you can consider before judging any ad network, please incorporate your suggestion in the same if I forgot to cover anything.

1. I was not able to open any folder in same window?

every time system opened new window while clicking any folder and facing unwanted process so memory consumption is high even system has no activity

(Virus name: autorun.inf)

Solution:

Normally when a virus infects a windows system which causes a drive opening problem, it automatically creates a file named autorun.inf in the root directory of each drive.

This autorun.inf file is a read only ,hidden and a system file and the folder option is also disabled by the virus. This is deliberately done by the virus in order to protect itself. autorun.inf initiates all the activities that the virus performs when you try to open any drive. So You have to just delete this file and restart your system to correct this problem.

Follow the set of commands below to show and delete the autorun.inf

1. Open Start>>Run and type cmd and press enter. This will open a command prompt window. On this command prompt window type the following steps.

2. type cd\

3. type attrib -r -h -s autorun.inf

4. type del autorun.inf

5. Now type d: and press enter for d: drive partition. Now repeat steps 3 and 4. Similarly repeat step 5 for all your hard disk partition.

6. Restart your system and your trouble will be fixed.

2. My Task Manger was disable and not able to kill or end task any process

Why is task manager grayed out? Or Why is Task Manager Disabled?

There is a registry key that will disable Task Manager, although it’s not always clear how or why it was set to disable. In many cases the problem is related to spyware, so you should also scan your computer.

Solution:

Manual Registry Hack
Open up regedit.exe through the start menu search or run box, and then navigate down to the following key:
HKEY_CURRENT_USER\Software\Microsoft\Windows\
CurrentVersion\Policies\System
On the right-hand side is a 32-bit REG_DWORD value named DisableTaskMgr with one of two values:
• 1 - Disable task manager
• 0 - Enable task manager
Just double-click and change the value, or even delete the key. The change should take place immediately.

3. Antivirus: Windows: Troubleshooting

LiveUpdate could not retrieve the catalog file of available Symantec product updates,

please check that your connection to the Internet is functioning properly.
Problem: When trying to run a LiveUpdate, user gets the above message.

Solution:

Many recent viruses place an entry in a computer’s hosts file that prevents it from connecting to the LiveUpdate server. To fix this,
1. Open up Notepad from Start > Programs > Accessories.
2. In Notepad, go to File > Open, select “All files” from the drop menu, navigate to c:\windows\system32\drivers\etc and open up hosts (in Win2K, look in c:\winnt\system32\drivers\etc).
3. Remove any entry other than 127.0.0.1 localhost (scroll down to make sure there isn’t anything below).
4. Save, close, reboot, and you should be able to LiveUpdate.

How to evaluate startups as an employee…

This question is very simple but finding answer takes much time, Different people have different opening and concern and solutions also differ as per thoughts and experiences.
I am just trying to figure out some points and approximate solutions regarding same. this is not and standard advice just
an opinion of writer (me)
As per
writer opinion working for startup is big deal so….

First figure out…

1. What is your interest of area and expertise?
2. Is Startup offering you same kind of job which you are looking?
3. What is working domain of startup?
4. How big industry of that domain and how many players are playing right now at least some big players.
5. Competitors and viability of the product?
6. What is business model of startup and what are implementation phase?
7. Technology behind the implementation?
8. Promoters and Team members and their past achievements.
9. Funding and how money will rotate to get daily expense and salary for long run.
10. Your role in company and future chance to grow?
11. At last but not least compensation because nobody will survive on bread without butter.
12. Rest up to your luck 

You can get all answers by…

1. Meeting with promoters and talking and ask as many question you want and do not hesitate because they can understand about dilemma and will happy to give you answers.
2. Reading on internet about company, segment.
3. Get some domain knowledge and do some market analysis.
4. Get knowledge about funding.
5. Last but not least talk some previous employee and get to know there experience in the company.

Groups:

A group is a collection of people who have a common goal, common objective, common feeling as well as common interest. A group may be formed with the objective of attaining a particular goal or for the sake of the members to be able to identify with each other as a group.
Groups may be large or small, formal or informal, based on various characteristics determined by individuals who formed the group.

Nature Of Groups:

1. In terms of perception:

Many behavioral scientists believe that for a collection of individuals to consider as a group its members must perceive their relationship to others in group. This view points out that the members of groups must perceive the existing other member of the group as well as perceive the existence of the group as a whole. This indicates that perception is important criteria in nature of group.

2. In terms of organization:

In the case of organization, a group should have a set of rules, norms, or policies to ensure that it remains organized and able to achieve the purpose for which it has been made.

3. In Terms of motivation:

A group that fails to motivate and aid its members in satisfying their needs will not be able to sustain itself. Employees who are not satisfying their needs as the members of the group will for other groups to help themselves in satisfying their important needs.

4. In terms of Interaction:

A group is number of individuals who communicate with one another very often over span of time and who are few enough so that each person can communicate with all the members on a face to face bases.
If there is not interaction among the members over a span of time than group tends to fade away. It must be noted that face to face to interaction among the group members is another important criteria of the nature of the group.

Needs to be satisfied:

1. Physical Needs:

• Food, Clothing and Shelter
• Security
• Psychological
• Financial needs
• Societies communities needs
• Development needs

2. Proximity attraction:

Individuals towards inclose proximity will have numerous opportunities for exchanging ideas thought, attitude and opinion about various things on the job as well as off the job activities. The exchanges ensure that the group remains intact.

3. Group Goals:

It is often observe that when individual goals are similar a group is formed. There by resulting in the formulation of a group along with its goal. When the group goals are clearly understood it forms a cause of attraction of the individuals towards the goal.

4. Economics:

In many cases people think to form a group to drive the greatest possible economic benefits for themselves individually as well as a group as a whole. These groups are very clear right from the beginning that the primary objective for the existence the group is economical. These groups are generally found in busy societies as well as financial market.

Stages Of Group Development:

Approach –1:

• Mutual Acceptance: - This is a first stage in group development. Under this group members are new to each other so they hesitate to share ideas opinion and thought. It is the process of accepting each other.
• Communication and Decision Making:- This is a stage just after mutual acceptance. When group members begins to communicate each other on certain important issue. At this stage members are more confident on making right decisions.
• Motivation and Production:- This is a stage just after communication and decision making. Communication leads to motivation, which further leads to productivity. At this stage members are in position to motivate each other so that they can accomplish their objectives and can maximize their productivity.
• Control and Organization:- Productivity leads to control, which is process of taking necessary corrective actions where ever and when ever necessary. It ensures that members are organized in such a way so that they can achieve their goals effectively and efficiently.

Approach-2:

There are five stages in group development
• Forming: - It is the primary stage where groups are formed.
• Storming: - In this stage group members have a lot of disputes and misunderstandings among themselves.
• Norming:- In this various norms are put in order to achieve the goals.
• Performing: - At this stage all the disputes and misunderstandings have been settle down and members are ready to put in the best of there ability.
• Adjourning: - This is the final stage where the group members terminate the group after achieving the group goal.

Characteristics:

1. Structure
2. Hierarchy
3. Status
4. Roles
5. Norms
6. Leadership
7. Cohesiveness
8. Conflict

Role Concept:

Role concept is a important concept in a organization. This concept clarifies the duty that a particular member has to perform. It also ensures that the person is responsible for a certain job. It defines what needs to be done and by whom it is to be done.

Role Sets:

It is the acceptance that people have in their minds for a particular person holding a particular position.

Role Perceptions:

There are there types of perceptions.
1. Organization Perception: - It is based on the position by the person in a organization.
2. Group Perception: - Under this perception are based on group norms, the ideology of the group members in both formal as well as informal group.
3. Individual Perception: - The organization is made up of group which is made up of individuals. Who has their own way of thinking and perceiving things.

Team Work:

Team is group of highly skilled and efficient individuals. They are also known as high performers. They are expected to achieve their goals with in stipulated time. Teamwork involves both team leading as well as team playing. As in a group the success and failures depends upon the members as well as the leader. There fore, the attitudes of all the team players must be in conformity with each other highly positive.

Nature Of Team Work:

Types of Teams:

There are there common types of teams.
1. There are teams that recommend things. These teams are established to study specific problem and recommend solution for those problems. They mainly work with a target completion date after that they disintegrate.
2. There are teams that make things happen. These are functional groups that perform on-going task such as manufacturing or marketing and these teams are considered to be a permanent nature i.e. they perform with out scheduled day for disintegrating.
3. There are teams that run things. These team called also called as management. These teams are essentially concerned with the task of the managing operations, process and system. These teams consist of people with the formal responsibility of leaving other groups.

Characteristics of high performing teams

1. High performing teams have strong core values that help in guiding their attitudes.
2. High performing teams turn a general sense of purpose into specific performance objects.
3. The members of high performance have right mix of skills.
4. These team have a abundance of creativity and innovation.

How To Build High Performance Teams:

1. Communicate high performance standard.
2. Set the term in the first team meeting.
3. Create a sense of urgency.
4. Make sure that the members have right skills.
5. Establish clear rules for team behaviour.
6. As a leader, model the right behaviour.
7. Wind ways to create early success.
8. Introduces new faces and information continually.
9. Make sure the members spend a lot of time together.
10. Always give positive feedback and reward high performance.

Team Building Process:

It is a sequence of planed activities designed to gather and analyze data to improve teamwork. In other words, we can define team work as, It is a sequence of planned activities designed to gather and analyze data on the functioning of a group and to initiate changes designed to improve team work and increase effectiveness.

How Team Building Works:

Team building is participative as well as data based whether the data’s are gather to interviews or group meetings. In order to get the answer of these questions like, how well we are doing? How satisfied are we as an individual member and with the group and how it works and how it operates?
• Formal retreat approach
• Continuously improvement approach
• Outdoor experience approach.

Building Team Process:

1. Individual Entry Problem:

This is the main and very first problem that individual faces when he/she entered in to a new group. Problem arises when he/she tries to understand what is expected of them, while dealing with anxiety and discomfort.
A. The tough battler.
B. The friendly helper.
C. The objective thinker.

2. Disturbed Leadership:

Shearing of responsibility in order to meet the group task and maintenance needs is often called as disturbed leadership.
A. Group task activities: -
a. Initiating
b. Seeking information.
c. Giving information.
d. Clarify.
e. Summarizing.

Roles and Role Dynamics:

Role is set of expectation for team member or a person in a job.
The People who hold the expectation known as role set. The person who is supposed to fulfill them is known as role incumbent.

Role Ambiguity:

It occurs when some one is uncertain about what is expected of him/her.

Role Overload and under load:

When too much is expected from the person holding a post it is know as overload.
When a person is given too less to do he feels under utilized in a role, they both can increase job stress.

Role Conflict:

It happens when a person is unable to meet the expectation of members. The individual understanding what need to be done, but for some reason fails to do so there arises role conflict. These are four types.
1. Intra sender.
2. Inter sender.
3. Intra personal.
4. Inter personal.

Role Negotiation:

It is process of knowing that why one has been put in a certain group and trying to avoid the conflict.

3. Group Norms:

Norms are the rules for behavior of group members.
There are four types of norms.
A. Organizational and personal pride norms.
B. High achievement norms.
C. Support and helpful norms.
D. Improvement and change norms.
4. Group Cohesiveness: -
It is the degree to which group members are attracted to a group and motivated to remain a part of it.<

Self-Managing Teams:
They are empowered to make decisions about planning, doing and evaluating their daily work with the help of multi skilling where members are trained in skills to perform different jobs.

Virtual Teams:

It is operated through the electronic media like Internet or on computer, where you don’t meet the person face. But they could brainstorm and could do something fruitful. It is quite expensive and it is not must that the person sitting opposite will be like minded always and there area lot of chances for misunderstanding because the person doesn’t exist in front of you in reality.

Effective Group:

It is one that achieves high levels of both task performance and human resource maintenance. In task performance an effective group achieves its performance, goals with in the specified period of time an quality work result.

Group think:

It is the tendency of the cohesive group members to loose their critical evaluating capabilities.
Techniques For Improving Group Decision Making:-

1. Brainstorming:

Group members actively generate as many ideas as they can. Brainstorm governs four rules.
A. All criticism is ruled out.
B. Freewheeling is welcomed emphasis on creativity.
C. Quantity is wanted.
D. Piggy backing is good.

2. Nominal group technique:

It is structured group decision making. In this every single individual is divided in to a group of six or seven people and every one is asked to response individually and in writing to a nominal question.

3. Delphi technique:

Generating decision-making alternatives through a series of survey questionnaires because members are unable to meet each other face to face.

Conclusion:

I have learn team building and how to behave in team as team leader as well as team player. When I was in group, there were so many disputes among my group members and no group member was ready to see each others face. Then our prof. has taught us that we should work as a team not as an individual and we should not take anything personal and to our hearts.

A letter from one Satyam employee:

At a time when almost 90% of my Satyam friends are cribbing about the fraud
and betrayal by Ramalinga Raju, I have a slightly different opinion. It’s
bold of me to write this in black and white but this comes straight from my
heart and experience.

Let me start by quoting an example of 2006. Most of my friends were
unemployed with 50-60% plus marks in BTech, with a degree from an average
University and hunting madly for a job. Whether people accept it today or
not but the truth remains that Satyam was the ONLY saviour and the only
mass recruiter who was ready to accept students who had back logs but had
cleared them and also it did not put a very strict minimum marks criterion.
And this was true not only for my small college at Lucknow but also those
across India . Satyam is the fourth largest in IT in India. Looking at
India’s population I really want to thank Raju for giving some 54000
Indians jobs atleast for all these years . He was the reason for the
revival of confidence and the reason for the bread and butter for many a
families.

Satyam training was renowned all over India. Their STC training centre
created numerous love stories and unexpected rekindling of a youthful
environment where girls and boys were more indepenent than their college
days . I remember most of my Satyam friends felt that they made better
friends at Satyam’s three to six months training than those in the four
years of BTech.

Unfortunately people forget to thank God in sad times . I understand that
what Raju did is deplorable and unpardonable. He should have treated
business more formally and not dealt with it like a family affair . He
should have been strict a couple of months or years before itself. Why did
he hire so many non potential candidates and keep them on bench? When were
the managers and the team mates last told that if they dont work hard, they
will lose their job? Business cannot be run lousily.

I have been staying with some 200 odd girls for the last 2 years and many
of them are from Satyam. Moreover I network a lot and I have lots of male
friends at Satyam . I have seen how people tail gate to Satyam, how they
give their swipe cards to others to swipe it on their behalf , how female
employees have gone home sharp at 6am irrespective of when they landed at
office, how employees sit at home for months at a stretch, prepare for all
kind of post graduate entrance exams and still enjoy a full month’s pay,
how often they went for movies at local theatres at office hours, how often
employees went to office just to sign on registers in the morning and at
evening, how often they faked their certificates , how often they put
unlimited fake medical and house rental bills.

How can we blame just one man when EACH AND EVERY person was disloyal ? How
can we exclude Auditors like PwC ? How can we exclude the Board of
Directors who have washed their hands off so clean? How can we exclude
banks who gave hefty loans without true verfication? How can we exclude the
Chief Minister of AP who allowed leniency for Raju’s fellow businessman?
How can we exclude managers who were never able to trace which bench
employee under him had been away from office for how long ?

Yet how can people forget this is the same man whose ideas and potentials
gave them an identity for the past several years? How many couples found
the right match at an IT industry , courtesy Satyam and how many Andhra
farmers benefited from their crores of investments in Satyam shares .How
can people forget that Satyam launched its offices right at the doorsteps
of a residential colony, where people can simply walk to work ?

The most gruesome experience that I can recollect was when a Satyam tag
wearing person was waiting to attend an interview and I overheard him
saying that he was in a business meeting at the My Home Satyam ( Madhapur)
office when he was sitting right infront of me at a totally different
company. When employees themselves show such a lousy attitude and dont care
a damn for the brand that they carry around their neck, how can they expect
others to care?

I am not saying that ALL Satyam employees are bad. I have known very
dedicated people too, but my point is very clear, before pointing fingers
at others, introspect .There are thousands of people who have completed
certifications at the cost of Satyam, got trained at Satyam. Satyam made
several freshers stand on their feet to get better jobs elsewhere across
the globe and attain onsite exposure through Satyam.

What Raju did was to keep the business of Satyam going at any cost. I see a
very smart man in him when he understood that he should rather accept his
mistake than be caught by the USA laws . I see a selfish father in him too
that he put a lot at stake for Maytas. However, he resigned with a lot of
dignity and his letter of resignation shows humility. It takes a mammoth
amount of courage to accept your mistake in public at a time when the media
is ready to blow everything out of proportion. If humans dont make mistakes
who else would ?

My last salute to this man is for creating such mass employment in India
for 57k employees and 57k families when even opening a beetle(pan) shop in
a lane in India is a challenge !! Thanks to him for creating income for all
the thousands of families who benefited through food chains, the tiffin
wallahs, the transport people and all those who made money by renting their
houses.

I read he donated Rs 12000 crores from his personal pocket to give the
January salary of his Satyam employees. Today Satyamites call Raju a FRAUD.
The true and loyal Satyamites surely have all the reasons to say this word.
But all the rest who sucked every rupee out of Satyam without doing any
value addition need to understand - who was a bigger fraud.