Think Publication

TRAPS: This question seems like a softball lob, but be prepared. You don’t want to come across as egotistical or arrogant. Neither is this a time to be humble.

BEST ANSWER: You know that your key strategy is to first uncover your interviewer’s greatest wants and needs before you answer questions. And from Question 1, you know how to do this. Prior to any interview, you should have a list mentally prepared of your greatest strengths. You should also have, a specific example or two, which illustrates each strength, an example chosen from your most recent and most impressive achievements.

You should, have this list of your greatest strengths and corresponding examples from your achievements so well committed to memory that you can recite them cold after being shaken awake at 2:30AM.

Then, once you uncover your interviewer’s greatest wants and needs, you can choose those achievements from your list that best match up. As a general guideline, the 10 most desirable traits that all employers love to see in their employees are:

1. A proven track record as an achiever…especially if your achievements match up with the employer’s greatest wants and needs.

2. Intelligence…management “savvy”.

3. Honesty…integrity…a decent human being.

4. Good fit with corporate culture…someone to feel comfortable with…a team player who meshes well with interviewer’s team.

5. Likeability…positive attitude…sense of humor.

6. Good communication skills.

7. Dedication…willingness to walk the extra mile to achieve excellence.

8. Definiteness of purpose…clear goals.

9. Enthusiasm…high level of motivation.

10. Confident…healthy…a leader.

So nice and simple question.

Sometimes questions are so simple and straight but answers are quite vice versa …

Anyways come to the topic….

So today common man (A simple business man who knows the computer) knows answers of all questions which are given below:

How to use internet?
How to check/send email?
How to do chatting/blogging and orkuting?
How to upload picture on Face book?
What are the disadvantages of internet like P*rn*graphy?

But the real question, Is they really know what are the advantage of internet and how they can use internet to start or grow business as a technology tool.

Might be few people know but I bet the ratio won’t be go more than 30%, the reason is very simple all questions which are give above have ABC rule which anybody can follow and learn…

But the question which is creating dilemma has not so simple answers because there is no such XYZ rule to follow and it is difficult to explain because answer vary for different product due to considering many factors like product, geography , target audience, price, effort estimation and expenditure cost.

I am trying to figure out simple way or common solution and then it can be extend at any level ….
I hope audience also agrees with my approach to get common answer for all people…

So starting with simple example…..
Suppose one month back I get an idea…

1.       I did research on market potential.

2.       find consumers.

3.       Find competitors

4.       work out and give the shape to the idea

5.       Invest or get venture funding

6.       and finally, I start new toothpaste factory

7.       making toothpaste and

8.       Finally toothpaste name “Tooth Shine” is lunch in market

Awesome, a great job but is it enough to get business?

No, I am not agree because lunching any product is different and getting revenue from the product is different.

Today world is squeezing due to fast communication like email, phone and internet.

It is easy to sell our product worldwide.

Doing business is two way ….

a.       Offline marketing

b.      Online Marketing

Offline Marketing have disadvantage that it is mouth marketing take long time for branding and it has limited area for expansion.

Online Marketing is the fast marketing, people can do branding in small time and has unlimited area for expansion.

So now do few steps t grow business:

1.       Make decent website have enough information about the product, price, company, contact information and how to buy.

2.       Use existing website to sell/prompt your product worldwide, there are no of website and serch engines which are already popular and people search there for finding such products e.g are given below:

               Site : ebay, alibaba, indiamart
               Classified site: any free or paid site like quirck, clickindia etc…
               Use advertisement: google, yahoo, msn, twitter

3.       Find your consumers behavior:
Like in which country/ state have maximum consumption, age group, budget..

4.       Find you customers: Collect data from any agency or do some research…

Approach them …
by email, by social media site, by calling send then quotations, pictures, prices and all information which is important , no matter how you approach at the end you have to sell your product and retain same customer by providing best product good service at economical price.
Your motive should to approach customers by use of internet as technology tool

5.       After getting some results you can promote your website in search engines by SEO/SEM and email marketing (note some county email marketing consider as SPAMING and it is cyber crime so beware for this and check cyber law for the country where you want to do emil marketing)

Note: There is also some legal way to do email marketing like give contract to rediff or yahoo and they prompt you…

6.       Take feedback from the existing customer and try to enhance your product so you can move along with the world and technology

One and Last thumb rule……

You can get leads by applying all methods but conversion and retaining of customer only when you offer best product good service/support at competitive prices. So there is no rule of success if you will not follow the last rule J

I hope at this point of view you understand how all factors like product, geography, target audience, price, effort estimation and expenditure cost play in all rules

Please provide honest advice to us, your feedback is important for us to improve our self.

TRAPS: Beware; about 80% of all interviews begin with this “innocent” question. Many candidates, unprepared for the question, skewer themselves by rambling, recapping their life story, delving into ancient work history or personal matters.

BEST ANSWER: Start with the present and tell why you are well qualified for the position. Remember that the key to all successful interviewing is to match your qualifications to what the interviewer is looking for. In other words you must sell what the buyer is buying. This is the single most important strategy in job hunting.

So, before you answer this or any question it’s imperative that you try to uncover your interviewer’s greatest need, want, problem or goal.

To do so, make you take these two steps:

1. Do all the homework you can before the interview to uncover this person’s wants and needs (not the generalized needs of the industry or company)

2. As early as you can in the interview, ask for a more complete description of what the position entails. You might say: “I have a number of accomplishments I’d like to tell you about, but I want to make the best use of our time together and talk directly to your needs. To help me do, that, could you tell me more about the most important priorities of this position? All I know is what I (heard from the recruiter, read in the classified ad, etc.)”

Then, ALWAYS follow-up with a second and possibly, third question, to draw out his needs even more. Surprisingly, it’s usually this second or third question that unearths what the interviewer is most looking for.

You might ask simply, “And in addition to that?…” or, “Is there anything else you see as essential to success in this position?:

This process will not feel easy or natural at first, because it is easier simply to answer questions, but only if you uncover the employer’s wants and needs will your answers make the most sense. Practice asking these key questions before giving your answers, the process will feel more natural and you will be light years ahead of the other job candidates you’re competing with.

After uncovering what the employer is looking for, describe why the needs of this job bear striking parallels to tasks you’ve succeeded at before. Be sure to illustrate with specific examples of your responsibilities and especially your achievements, all of which are geared to present yourself as a perfect match for the needs he has just described.

The secret of staying young is to live honestly,

eat slowly

and lie about your age - “Lucille ball”