So nice and simple question.

Sometimes questions are so simple and straight but answers are quite vice versa …

Anyways come to the topic….

So today common man (A simple business man who knows the computer) knows answers of all questions which are given below:

How to use internet?
How to check/send email?
How to do chatting/blogging and orkuting?
How to upload picture on Face book?
What are the disadvantages of internet like P*rn*graphy?

But the real question, Is they really know what are the advantage of internet and how they can use internet to start or grow business as a technology tool.

Might be few people know but I bet the ratio won’t be go more than 30%, the reason is very simple all questions which are give above have ABC rule which anybody can follow and learn…

But the question which is creating dilemma has not so simple answers because there is no such XYZ rule to follow and it is difficult to explain because answer vary for different product due to considering many factors like product, geography , target audience, price, effort estimation and expenditure cost.

I am trying to figure out simple way or common solution and then it can be extend at any level ….
I hope audience also agrees with my approach to get common answer for all people…

So starting with simple example…..
Suppose one month back I get an idea…

1.       I did research on market potential.

2.       find consumers.

3.       Find competitors

4.       work out and give the shape to the idea

5.       Invest or get venture funding

6.       and finally, I start new toothpaste factory

7.       making toothpaste and

8.       Finally toothpaste name “Tooth Shine” is lunch in market

Awesome, a great job but is it enough to get business?

No, I am not agree because lunching any product is different and getting revenue from the product is different.

Today world is squeezing due to fast communication like email, phone and internet.

It is easy to sell our product worldwide.

Doing business is two way ….

a.       Offline marketing

b.      Online Marketing

Offline Marketing have disadvantage that it is mouth marketing take long time for branding and it has limited area for expansion.

Online Marketing is the fast marketing, people can do branding in small time and has unlimited area for expansion.

So now do few steps t grow business:

1.       Make decent website have enough information about the product, price, company, contact information and how to buy.

2.       Use existing website to sell/prompt your product worldwide, there are no of website and serch engines which are already popular and people search there for finding such products e.g are given below:

               Site : ebay, alibaba, indiamart
               Classified site: any free or paid site like quirck, clickindia etc…
               Use advertisement: google, yahoo, msn, twitter

3.       Find your consumers behavior:
Like in which country/ state have maximum consumption, age group, budget..

4.       Find you customers: Collect data from any agency or do some research…

Approach them …
by email, by social media site, by calling send then quotations, pictures, prices and all information which is important , no matter how you approach at the end you have to sell your product and retain same customer by providing best product good service at economical price.
Your motive should to approach customers by use of internet as technology tool

5.       After getting some results you can promote your website in search engines by SEO/SEM and email marketing (note some county email marketing consider as SPAMING and it is cyber crime so beware for this and check cyber law for the country where you want to do emil marketing)

Note: There is also some legal way to do email marketing like give contract to rediff or yahoo and they prompt you…

6.       Take feedback from the existing customer and try to enhance your product so you can move along with the world and technology

One and Last thumb rule……

You can get leads by applying all methods but conversion and retaining of customer only when you offer best product good service/support at competitive prices. So there is no rule of success if you will not follow the last rule J

I hope at this point of view you understand how all factors like product, geography, target audience, price, effort estimation and expenditure cost play in all rules

Please provide honest advice to us, your feedback is important for us to improve our self.

How to remove webpage of website from search engines using meta tags?

This approach is suitable when user does not have root access of server and user is not able to create “robots.txt” file.

To prevent all robots from indexing a page on your site, place the following meta tag into the <head> section of your page:

<meta name=”robots” content=”noindex”>

To allow other robots to index the page on your site, preventing only Google’s robots from indexing the page:

<meta name=”googlebot” content=”noindex”>

When google see the noindex meta tag on a page, Google will completely drop the page from search results, even if other pages link to it. Other search engines, however, may interpret this directive differently. As a result, a link to the page can still appear in their search results.

If the content is currently in google index, Google will remove it after the next time crawl the site. To expedite removal, use the URL removal request tool in Google Webmaster Tools.

What is a Robot Meta Tag?

You can use a special HTML <META> tag to tell robots not to index the content of a page, and/or not scan it for links to follow.

For example:

<html>
<head>
<title>Test Page</title>
<META NAME=”ROBOTS” CONTENT=”NOINDEX, NOFOLLOW”>
</head>

There are two important considerations when using the robots <META> tag:

- robots can ignore your <META> tag. Especially malware robots that scan the web for security vulnerabilities, and email address harvesters used by spammers will pay no attention.

- the NOFOLLOW directive only applies to links on this page. It’s entirely likely that a robot might find the same links on some other page without a NOFOLLOW (perhaps on some other site), and so still arrives at your undesired page.

How to write a Robots Meta Tag?

Where to put it:
Like any <META> tag it should be placed in the HEAD section of an HTML page, as in the example above. You should put it in every page on your site, because a robot can encounter a deep link to any page on your site.

What to put into:
robots meta tag have two attributes “NAME” and “CONTENT” attribute.
The “NAME” attribute must be “ROBOTS”.
Valid values for the “CONTENT” attribute are: “INDEX”, “NOINDEX”, “FOLLOW”, “NOFOLLOW”. Multiple comma-separated values are allowed, but obviously only some combinations make sense. If there is no robots <META> tag, the default is “INDEX, FOLLOW”, so there’s no need to spell that out. That leaves:

<META NAME=”ROBOTS” CONTENT=”NOINDEX, FOLLOW”>
<META NAME=”ROBOTS” CONTENT=”INDEX, NOFOLLOW”>
<META NAME=”ROBOTS” CONTENT=”NOINDEX, NOFOLLOW”>

How to remove cached copies of web pages using robots meta tag?

Google automatically takes a “snapshot” of each page it crawls and archives it. This “cached” version allows a webpage to be retrieved for your end users if the original page is ever unavailable. The cached page appears to users exactly as it looked when Google last crawled it, and google display a message at the top of the page to indicate that it’s a cached version. Users can access the cached version by choosing the “Cached” link on the search results page.

Before you begin, you must do one of the following:

To update the cached version of a page:
change the content of the page. The next time Google crawls the page, It will update the cached version.

To removed cached versions of a page from Google’s index and prevent Google from caching the page in the future:
you must add a noarchive meta tag to that page. The next time we crawl that site, we’ll see the tag and remove the page.

To prevent all search engines from showing a “Cached” link for your site, place this tag in the <HEAD> section of your page:

<meta name=”robots” content=”noarchive”>

To prevent only Google from displaying one, use the following tag:

 <meta name=”googlebot” content=”noarchive”>

Once this is complete, you can use the URL removal tool in Webmaster Tools to request expedited removal of the cached content for a minimum of six months.

How to remove snippets that appear below web pages  in Google search results and describe the content of your page?

A snippet is a text excerpt that appears below a page’s title in our search results and describes the content of the page.

To prevent Google from displaying snippets for your page, place this tag in the <HEAD> section of your page:

<meta name=”googlebot” content=”nosnippet”>

Note: Removing snippets also removes cached pages.

How to remove outdated pages from google index by returning proper server response?

Google updates its entire index regularly. When google crawl the web, it automatically find new pages, remove outdated links, and reflect updates to existing pages, keeping the Google index fresh and as up-to-date as possible.

If outdated pages from your site appear in the search results, ensure that the pages return a status of either 404 (not found) or 410 (gone) in the header. These status codes tell Googlebot that the requested URL isn’t valid.

How to remove images from Google Image Search using a robots.txt file?

To remove an image from Google’s image index, add a robots.txt file to the root of the server that blocks the image.

For example, if you want Google to exclude the logo.jpg image that appears on your site at www.yoursite.com/images/logo.jpg, add the following to your robots.txt file:

User-agent: Googlebot-Image
Disallow: /images/logo.jpg

To remove all the images on your site from google index, place the following robots.txt file in your server root:

User-agent: Googlebot-Image
Disallow: /

Additionally, Google has introduced increased flexibility to the robots.txt file standard through the use asterisks. Disallow patterns may include “*” to match any sequence of characters, and patterns may end in “$” to indicate the end of a name. To remove all files of a specific file type (for example, to include .jpg but not .gif images), you’d use the following robots.txt entry:

User-agent: Googlebot-Image
Disallow: /*.gif$

Some time publisher creates new website and want to remove old website from search engines, Publisher can do this by the help of “robots.txt” file.

“robots.txt” file is the text file in website server root, “robots.txt” file is used to request search engines for remove your site and prevent robots from crawling it in the future.

To prevent all robots from crawling your site,

Create file name “robots.txt” in your server root and paste following content in the “robots.txt” file:

User-agent: *

Disallow: /

To remove your site from Google only and prevent just Googlebot from crawling your site in the future, paste following content in the file:

User-agent: Googlebot

Disallow: /

Each port must have its own robots.txt file. In particular, if you serve content via both http and https, you’ll need a separate robots.txt file for each of these protocols. For example, to allow Googlebot to index all http pages but no https pages, you’d use the robots.txt files below.

For your http protocol (http://yourserver.com/robots.txt):

User-agent: *

Allow: /

For the https protocol (https://yourserver.com/robots.txt):

User-agent: *

Disallow: /

Note: A robot can discovers your site by other means - for example, by following a link to your URL from another site - your content may still appear in our index and our search results. To entirely prevent a page from being added to the Google index even if other sites link to it, use a noindex meta tag.

Some More Examples:

Examp1:

The following example “/robots.txt” file specifies that no robots should visit any URL starting with “/India/delhi/” or “/test/”, or /prince.html:

# robots.txt for http://www.princejain.com/

User-agent: *
Disallow: /India/delhi/ # This is an infinite virtual URL space
Disallow: /test/ # these will soon disappear
Disallow: /prince.html

Examp2:
This example “/robots.txt” file specifies that no robots should visit any URL starting with “/India/delhi /”, except the robot called “Googlebot”:

# robots.txt for http://www.princejain.com/
User-agent: *
Disallow: /India/delhi / # This is an infinite virtual URL space
# Googlebot knows where to go.
User-agent: Googlebot
Disallow:

Examp3:
This example indicates that no robots should visit this site further:

# go away
User-agent: *
Disallow: /

I am mentioning all known ad networks in India which display ads directly or indirectly on the own website or publishers (client) site, this is partial list and welcome for all suggestions.
1. Google Ad Sense
2. Network Play
3. Komli Media
4. mKhoj
5. Tyroo Media
6. Ozone Media
7. DGM India
8. Tribal Fusion
9. PubMatic
10. Ad Magnet
11. AdRevenue
12. Integrid Media
13. IndiAds
14. Kyphy
15. Social Media Exchange (Formally Axill India)
16. AdChakra
17. Tonic Tag
18. Ruipzads
19. Sulekha
20. Quikr (free Classifieds site)
21. Oridian (A Ybrant Digital Network – The Group of Ad Networks)
22. Jivox
23. PayPod
24. Adaptive Ads (Glam Media Company)
25. mGinger

Which Ad Network is the best…

This is very normal question as publisher point of view but finding of answer is not so easy, publisher have to cover more perspective before making any opinion so first figure out some points:

1. Which type of publisher you are (Big, medium or small).

2. What kind of traffic your website is getting means who are your audience?

3. From where you are getting maximum traffic?

4. What kind of advertising solution you want like CPC, CPA or CPM?

5. What kind of vertical you are looking means any special vertical or any kind of ads you will show on your site?

6. What kind of payment mode and terms you want?

7. Is network provide color optimization or not?

8. Is network providing your default handling of blank ads on your site?

And many more question…..

So now let’s begin finding your answer…….

As you know every ad network pay using ecpm and publisher cannot expect high ecpm each time from single ad network so normally publisher use different ad network by judging and doing research on ecpm

Normally for big publisher ecpm are low but due to huge traffic they can get good revenue so they have facility and chance to test and implement different ad networks time to time.

But for medium and small publisher has high ecpm but less user so they don’t change multiple ad network so they have to chose an ad network which provides more ads without blank and so either they have to choose any vertical specific ad network or ad network which done not show blanks like google adsence.

Use Ad Price Index of Q4 by PubMatic for more analysis of ecpm http://www.pubmatic.com/adpriceindex/AdPriceIndex_Quarterly_Q4_08.pdf

Now study contextual behavior of website audience like what is age group, Sex, education etc .. question and then choose ad network which show same kind of ads so you will get high CTR means high ecpm

Use Vizi sense Service provided by Komli Media http://www.vizisense.com

Publisher have to figure out geo location of traffic means if publisher gets traffic from USA and he implement a UK base ad network which has very high ecpm then it is useless for him because most of time ad network show you blank ads or irrelevant ads that means you have to select ad network very carefully with GEO location.

You have to also choose advertising solution which fit on your site people like CPM model but CPC is also one of choice.

Vertical is also big deal means suppose you are owner of a gamming portal and you chose an ad network which is on travel vertical then there is good change for loss of revenue so publisher cannot avoid this point .

What kind of payment mode and terms you want? Suppose any ad network will pay when publisher will earn $1000 that means for small publisher have to wait long time and in between publisher don’t have any choice to migrate there ad network.

Choose those ad networks which provides color optimization so if you will get best color optimize ads then CTR will high so ecpm is also high.

Select those ad networks which provide facility to maintain blanks using default so you can publish ads of other ad network in case if primary ad network will show blank ads.

So there are lot of complexity so there are couple of services which are free or take minimum cut of your earnings and will solve all problems you can also try all solutions according to your needs I will suggest a service name http://www.PubMatic.com

PubMatic is a meta ad server that sits between online publishers and online ad networks like Google AdSense, Yahoo Publisher Network and Value Click. PubMatic measure ecpm of all network for your sites and show ads of those ad network which pay you high ecpm so you don’t need to check always ecpm of ad networks and don’t need to change your ad tag multiple times just put pubmatic ad tag.

PubMatic provide default management http://www.pubmatic.com/PubMatic_Defaulting_White_Paper.pdf

Pumatic also provides color optimization for ads and may more feature like geo handling vertical selection etc

I am suggesting you PubMatic not only because I am one of part but 5000 publisher already using this service and getting benefits.

At last all point you can consider before judging any ad network, please incorporate your suggestion in the same if I forgot to cover anything.

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